Then mass media came and the message was owned by a few, and transmitted to the masses. There was a shift of power. There was no interaction between the source and the receiver of the message.
Now Internet use in Kenya has exploded and social media to the rescue. Many people now either use social networks like twitter and Facebook or interact with material on blogs or podcasts. Here is a platform for the citizen to state his views, to articulate his issues and have discussions. Here he can grow in knowledge through interaction.
We can use dance and music where we go to schools, to communities to teach them about peace and reconciliation. We can also video these dances but put them up on the internet and on TV.
As a child I loved listening to stories. We need storytellers to tell stories that bring people together to laugh and dialogue. This can be done through stories in blogs, short movies put on YouTube and community radio shows.
We hold the destiny of our country in our hands. We can use social media to be a bridge of peace or a road to war. The decision is in our hands in what content we put up for others to see and discuss. We can use our social media platforms not to settle personal or communal scores but to heal and to draw bridges between communities. We can use it to encourage people to look beyond stereotypes that made us fight each other. Social media can be used as a tool for dialogue, discussion, and building friendships. Let us be citizen ambassadors of peace.