L’Oreal reveals the ultimate beauty secret for African Hair.
Yesterday L’Oreal East Africa launched their new hair product called AMLA Legend. AMLA Legend Oil is part of the product line of Dark & Lovely. AMLA Legend, which is a hair relaxer, is anticipated to provide solutions to women with discerning hair needs. AMLA has been dubbed the Mercedes Benz of the Dark and Lovely relaxers as it completes restores previously abused hair. Hair that has gone through harsh chemicals which have left it breaking, dull and led to either hair loss or thinning roots.
Amla Legend claims that it can undo 2 years of relaxer damage in just 2 weeks and research conducted in other countries certainly supports this promise, with 9 out 10 women surveyed saying that AMLA Legend delivered the perfect relaxation treatment. At the launch there were some models who were shown before and after the use of AMLA Legend. Their hair looked great especially a lady with a bob whose hair was so bouncy it was amazing. We received a kit of the AMLA Legend. The products look fantastic and I can’t wait to try them.
“Kenya is the 3rd global market to launch AMLA Legend,” said Mrs Ithau “and we believe that Kenyan women will fall in love with the product when they see and feel the difference in the hair after using AMLA Legend”. The first to launch AMLA Legend was the US followed by South Africa. So it is very telling that L’oreal consider Kenya to be a key market for their products.
Ithau added, that the launch of AMLA, “is a top priority launch because there has been no innovation done on Dark and Lovely relaxers since 1978. It will re-enforce Dark and Lovely expertise in relaxers.”
For those women who don’t use a relaxer on their hair, and have natural hair or texturized hair (like me) or a curly kit there is still products in the range that they can use if they don’t want to relax their hair. The The AMLA ritual is a complete solution consisting of a relaxer, deep treatment mask, oil moisturizer and also a serum. So you can use the deep treatment mask, the oil moisturizer and serum. I can’t wait to see how they will work on my hair which is texturized but has colour (dark and lovely colour of course).
For those who want to know about ALMA Legend here is the information. AMLA oil is a legendary Indian beauty secret. Made from the Amla fruit, also known as the Indian gooseberry which has a high concentration of Vitamin C, protein, powerful antioxidants and minerals, Amla oil has been used for centuries as a natural solution to condition, enhance and beautify hair. Dark & Lovely’s new AMLA Legend range now incorporates the goodness of this super-fruit to provide specific support for healthy and beautiful relaxed African hair.