In the last couple of months MultiChoice Kenya has been busy preparing for the digital migration. This was supposed to be implemented on the 13th of December for Nairobi but has been moved for now to the 23rd of December. MultiChoice has made sure that current and potential clients will be able to benefit once the digital migration in Kenya comes into effect by offering new products and services. GOtv has been preparing for months to ensure that it is able to provide world class digital services to television viewers in Nairobi.
In late November MultiChoice launched its its next-generation PVR decoder – the DStv Explora which is the Mercedes Benz of Decoders. This is exciting for premium customers who will be able to to gain more control and personalize their DStv viewing experience.
The Explora introduced additional new features including catch up that allows views to save up to 220 hours of personal recorded content, view one programme while recording the other and record lots more series, movies and sport; content discovery which allows viewers can search for their favourite programmes and find out when next they will air again without surfing the TV guide; Control more – where viewers can pause live TV for up to 2 hours, retain buffering when changing channels, conduct word searches and even personalize individual user themes.
Airtel Kenya and DStv Mobile have also entered into a partnership that will make Airtel subscribers experience the best in TV entertainment, from movies to talk-shows with the accessibility of DSTV mobile through their Mobile phone in the network using Drifta mobile decorder for Android after purchasing an Airtel Post paid simcard.
Through this partnership, a customer who purchases an Airtel post-paid line will get a DStv Drifta free of charge. Airtel customers will not only get the chance to get their hands on the trendiest mobile device, but will also get to enjoy up to 16 top mobile package channels only available to DStv Premium subscribers for 3 months- DStv Mobile Plus Package.
MultiChoice’s leading mass market pay television brand, GOtv and K24 have launched a Digital Migration Christmas promotion in a bid to ensure Kenyans enjoy a smooth transition, a few days before the planned Nairobi Analogue Switch-Off date. K24 viewers stand a chance to win 3 decoders daily as the broadcaster takes a lead to enhance the understanding of the impending signal switch-off to their listeners and viewers.
GoTV is also running a promotion to entice new customers. It is called Digitika na GoTV and a new subscriber only pays 3399 for the decorder and 2 months free subscription.
GOtv states that it will continue to offer affordable decoders which provide consumers with an easy and accessible method of migrating from analogue to digital television. Felix Kyengo, the General Manager GOtv Kenya Ltd stated that “it is important that consumers ensure that they buy the necessary equipment as soon as possible to avoid the last minute rush when the analogue signals are switched off.”