Tusker Lite yesterday launched a campaign dubbed ‘Lite the way’ which targets new consumers who are ambitious and revolutionary.
Kenya Breweries Limited has revealed a new look Tusker Lite bottle in line with the campaign. The campaign is in line with Tusker Lite’s new brand positioning. The brand’s strategy is to increase awareness, get new consumers who are trend setters and tech savvy.
The launch event last night had some of the most promising Kenyan DJ’s playing. The campaign will cover 3 major towns and 2 cities in its subsequent acts.
DJ Kymnickdie, DJ UV, DJ Stretch, DJ Pierra, and DJ Burn will keep the club parties rocking during the 5-month campaign. The campaign plans to grow and nurture local talent by giving the DJs an opportunity to showcase their skills as there will be opportunities to perform all over the country.