Microsoft launches Lumia 540 in Kenya

Microsoft Lumia 540

Yesterday I was able to be a part of the launch of a new phone that has become recently available. The Microsoft Lumia 540 is the latest, innovative and affordable device to hit the market. I am generally not a tech person but the fact that I am on the hunt for a new phone kept me extra attentive at the launch held today, hosted by IHUB.

Microsoft Lumia 540
Microsoft Lumia 540

If you are considering what new phone to buy, the Lumia 540 is a great choice. One of the company managers today even stated that the Lumia 540 is basically the Lumia 535 on steroids. After getting feedback and reviews from their customers, Microsoft came up with a product with a longer lasting battery life, better camera, high definition screen, and an eye catching 1.5 layered design to gain the Lumia’s desired unique appeal. It is also a dual sim.

With its generous HD display, front wide angle camera, which is a great addition for selfie-lovers, and rear Improved 8mp camera, great apps, and Microsoft Office, Skype and OneDrive built-in, the Lumia 540 Dual SIM is a well-rounded package at an appealing price of 17,800.

Key features

Operating system          Widows Phone 8.1 with Lumia Denim
Display                             5-inch HD Laminated (1280 x 720, 16:9), 294 PPI
Battery                             2200 mAh replaceable
Processor                         1.2 GHz quad-core Qualcomm® Snapdragon™ 200 processor
Main camera                   8 MP, auto focus
Front-facing camera      5 MP wide angle
Memory                           1GB RAM, 8 GB internal mass memory +
Other features                Up to 128 GB Micro SD. OneDrive built-in + 30GB free cloud storage

The Launch expanded on a campaign that has been taking place from the 12th of May, and which is continually running until the 7th of July. The Achieve More campaign is an opportunity for Microsoft consumers to review their products and give feedback, which as was mentioned today is always taken into consideration by the manufacturers, creating an end result that is satisfactory to both the producers and consumers. The campaign is also offering prizes and gifts to its customers who buy any new Lumia between now and July 7th. The prizes are five Chevrolet Cruse cars, two of which have already been given away to Microsoft customers, and forty Lumia 640 XL phones.

To enter the competition, all you need to do is text your IMEI number to 22860 on your new Lumia phone that has been activated and you are good to go. No matter what line you use, the text will be one shilling. Winners will be contacted via +254 2301641 and announced on the Lumia East Africa Facebook and Twitter pages.

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