Basco paints, a leading paint manufacturer in Kenya has won 2 prestigious awards at the Loeries in South Africa. The awards are in recognition of creative excellence in advertising in Africa and the Middle East. Basco was nominated in 3 categories. The company won SILVER for Best Magazine Ad for its Duracoat Vinyl Matt Emulsion campaign created by Scanad Kenya. It also won BRONZE for Best Digital & Interactive Microsite for the World’s 1st Smellable Website for Duracoat Fragrant Paint, created by Ogilvy One Africa.
Scanad Kenya partnered with Ogilvy & Mather Africa – a group company, to create the campaign. “We were hopeful that the sheer magical simplicity of the idea would get laurels for the Brand and the Agency,” said Scanad Kenya MD Karambir Rai. He said that the entire team from Scangroup was thrilled that Basco Paints won.