Beyond Marketing – The Legacy of Leadership by Chartered Institute of Marketing


If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

John Quincy Adams

Next week The Chartered Institute of Marketing will be having a breakfast Beyond Marketing – The Legacy of Leadership”. The idea is to talk about both marketing and leadership. Looking at how leaders in the 21st century can lead their organizations and also meet customer expectations. Marketing has always been a customer facing function and its work is to interact with customers selling both the tangible things like products and intangible things like service and perception.

Beyond marketing

Every person in the organization is a marketer for the organization. How they interact out there tells a lot about the organization. So how can organizations sell themselves to the outside world through their employees? Organizations need to have a legacy of leadership. This is why it is important to train and cultivate leadership skills in employees. So that they can take the organization to the next level.

CIM has done some extensive research on leadership and some of these lessons will be shared at the breakfast. Oliver Green from CIM UK will be talking about lessons from leadership.

This is a chance for organizations and individuals interested in career progression and leadership to learn more about leadership. This will also be a chance to network and find out more about the Chartered Institute of Marketing and why it is the lead professional qualification for marketers around the world.

Join today’s leaders as they discuss the topic “Beyond Marketing – The Legacy of Leadership”

a) Senator Beatrice Elachi, Majority Chief Whip sharing her transformational journey from a corporate lead to a political leader – the first female Chief Whip in Kenyan politics.

b) Oliver Greening, Associate Director of The Chartered Institute of Marketing (UK) sharing “Lessons from leaders”

c) Geoffrey Odundo, Chief Executive Officer, Nairobi Security Exchange (NSE)

d) Razeeah Belath, Head of Human Resources, British American Tobacco Kenya (BAT)

Topic               : “Beyond Marketing – The Legacy of Leadership”

Date                   : Tuesday, 8th December 2015

Time                   : 07:00 – 10:00 Hours

Venue                : Intercontinental Hotel, Nairobi

Your Investment   : Ksh.3, 950/= p.p (Corporate Tables Available)

You can make your payment through CIM Mpesa paybill number 837350 A/C: Your Cell No.

For reservations call Mercy/Elizabeth 0713-119123 or 020-3862096 or email: [email protected]

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