5 reasons why you need to attend the ONGEA! Eastern Africa Music Summit

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Music lovers will have four days of entertainment and learning at an event organized by PHAT Music & Entertainment Limited. The event, previously known as Kenya Music Week has rebranded and is now known as ONGEA!-Eastern Africa Music Summit. This rebranding was necessitated by the need to; increase relevance and sustainability of the music industry, to have a regional and global outlook, to accommodate artists from the different Eastern African countries and to widen the markets for artists and consumers. ONGEA! Summit is slated to take place from the 28th of January through to the 31st of the same month at the Sarit Centre Expo Hall in Westlands.

ONGEA! Eastern Africa Music Summit

The Annual Kenya Music Week has lived up to its billing since its inception in 2004. Kenya Music Limited has had successes such as initiating reforms at MCSK, giving a platform for debut performances artists such as Juliani and Octopizzo who are now household names, Kenyan Music @50 photo exhibition among others. The event will be held under three pillars: TRADE, LEARN and SHOWCASE.

If you plan on attending this event, here’s a bit of what to expect:

Entertainment

32 artists drawn from a variety of genres, upcoming and professional, will take the stage and thrill the attendees for 30 minutes each. This will happen for a period of 4 days that the event will run. The performances under the showcase pillar will normally take place from 6.00p.m to 10.00p.m. Artists such as Wyre, Kidum, Cannibal, Hart the Band, Adawnage among others will all perform at this event. Come ready to sing and dance along your favourite artists’ songs.

Business

Under the Trade Pillar, there will be 52 exhibitors drawn from across the Eastern Africa that will have stands at the event to sell their merchandise and offer services to the attendees.

Talent Search

From 12.30p.m to 2.00p.m, singing auditions will be conducted by Sauti Academy. Two winners will be selected and be rewarded with scholarships.

Free Recording

Upcoming artists and members of the public will get a chance to record a demo for free at the organizers Perspex studio. The visitors will witness the demo firsthand.

BAKE Training

On the 29th Jan 2016, from 9 a.m. to 12 p.m, Bloggers Association of Kenya (BAKE), will conduct sessions to train the attendees on matters blogging and social media use. BAKE will cover these topics: Personal Online Branding and Management, Writing Skills and Readership, Understanding Copyright (in regard to content ownership, originality and authenticity) and fair use, Social Media Ethics among others.

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