Mcheza – the sports betting industry in Kenya is growing


Following the postponement of jackpot game 9 GFCO vs Marseille mCHEZA run a public draw in which the home team was declared the winner of the match. The match was initially meant to have taken place on the 28th of February 2016 7pm but was cancelled due to bad weather. Since the match could not be played within 24 hours mCHEZA would run a public draw within 48 hours of the postponement to determine the result of the match. The purpose of the public draw was to ensure that there is transparency in the process.

Both Viva Africa and BCLB who are mCHEZA’s partners were there to verify the processes. The public draw was to ensure that a better trust would be built from the public draw. From this platform their clients will have a chance to win over 12.5 million shillings. Their main concern is to guarantee their customers an all-round valuable customer experience.

Rachael Syengo the BCLB gaming inspector stated that it is important for the gaming platforms to build their credibility among the public. With sport gaming rapidly growing in Kenya mCheza has become one of the fastest growing gaming platforms in Kenya and is highly invested in nurturing local talent. The fact that the sport field in Kenya has been neglected for a while mCHEZA has created a platform that continues to uplift Kenya’s highly talented but less fortunate footballers at county level.

Currently mCHEZA’s aim is to get sponsorship for national teams in various sports fields. Julie Gichuru who is the ACL director announced the mCHEZA sponsorship of the Astro-Turf tournament that is spearheaded by Green Sports Africa. The tournament will be held in April with concurrent events in Kisumu and Mombasa which will finally lead to the finals in Nairobi.

Their new partnership with intralot will set new standards for clients. Intralot is the leading supplier of intergrated gaming and transaction processing systems, innovative game content, sports gaming management and interactive gaming services worldwide. The fact that the company is well known and holds a dominant position in Europe, Asia, Latin America, Central America and the Caribbean with a major presence in North America shows that this new partnership will most likely add more revenue to the Kenyan gaming industry. PricewaterhouseCoopers estimated that Kenya’s gaming industry generated more than 1.98 billion in revenue in 2014. By 2018 Kenya, South Africa and Nigeria will be worth 37 billion.

The concept of gaming had never been big in Kenya particularly when it came to sports. But mCHEZA has had a team of fans who have been playing frequently. This has become one of the simplest ways to place plays as it is amicable and fast. The premier sports gaming platforms allows fans to place plays on favorite team by texting “cheza” to 29888. After registration customers will receive a confirmation message from 29888 confirming that you are now registered and ready to play. The client must be over 18 and have a valid national ID and be registered on M-pesa. While some may argue that it is a serious gamble this new method is one that can fuel the love for sports and games as well as make it more entertaining.

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