If you love to drink while you party and are looking for some extra energy, then Kenya Breweries Limited (KBL) have got the drink for you. Last week Smirnoff Ice Electric Ginseng was launched at a colourful media party. The Ready to Drink (RTD) alcoholic beverage is under the Smirnoff flagship brand, extending its category offering for the fast-growing consumer segment.
Smirnoff Ice Electric Ginseng has ginseng which is one of the most popular herbs in the world and it gives it a unique bold taste. Ginseng is known to improve mood and reduce stress, and it is also known to improve physical endurance.
The Smirnoff Ice Electric Ginseng has a unique blue color, and is packaged in an attractive 330 ml sleek can. It will retail at the recommended retail price of Ksh 140. It is targeted at consumers who are looking for energy as they party the night away. You can find out more about the Smirnoff Ice Electric Ginseng by checking out the hashtag #KeepItMoving.
Kenya becomes the first market in the world to launch the Smirnoff Ice Electric Ginseng. The drink cues to the freshness, youthfulness and energetic spirit among Kenyan millennial consumers. It shows the innovativeness of EABL in meeting market needs by providing different Smirnoff drinks to suit different demographics and market segments.
Smirnoff has other vodka RTDs including Smirnoff Red and Black Ice which are in clear returnable bottles. 2 years ago they launched Smirnoff Ice Double Black with Guarana offered in a 330ml sleek can.