How Online Reviews Can Either Make Or Break Your Business

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Impact of reviews by industry: The top five industries to be affected negatively by online reviews are: restaurants, hotels, doctor’s offices, hospitals and hair salons.

Fake reviews: Not all online reviews are genuine, of course, there are fake reviews with people either hyping their businesses or discrediting others. AOnly 27% of consumers will trust an online review if they think it is authentic even though a whopping 30% of online reviews may be fake.

Travel, Health, Restaurants & Jobs: Travellers use reviews on making decisions on where to stay, eat and things to try. U 59% of consumers say that review sites have the most influence on their booking decisions. Another industry where online reviews are extremely present is the health industry. A whopping 84% of patients say that they use online reviews to evaluate doctors. In addition, restaurants are another industry where online reviews are highly prominent. 61% of consumers have read online reviews about restaurants. This is more than any other business. Lastly, when people are searching for a job, it has been found that 83% of these job seekers are likely to base their decision on where to apply on company reviews and 76% of professionals claim to research a company online before considering a job opportunity.

The healthy industry is another place where online reviews are important. A whopping 84% of patients in the US say that they use online reviews to evaluate doctors. 61% of consumers have read online reviews about restaurants. This is more than any other business. Lastly, when people are searching for a job, it has been found that 83% of these job seekers are likely to base their decision on where to apply on company reviews and 76% of professionals claim to research a company online before considering a job opportunity.

61% of consumers have read online reviews about restaurants which are more than any other business. This is more than any other business. Lastly, when people are searching for a job, it has been found that 83% of these job seekers are likely to base their decision on where to apply on company reviews and 76% of professionals claim to research a company online before considering a job opportunity.

Job seekers are also using online reviews to make a decision on where to apply based on company reviews. 76% of professionals claim to research a company online before considering a job opportunity.

Influence of social media on online reviews: Social media is driving conversations on business and it has a huge influence on customers. I55% of consumers use Facebook as a place to learn more about brands. Customers are also looking at how businesses reply to negative reviews and online rating sites.  When they deal with the customer issue in a positive way and a third of customers either deleted their original negative review or even replaced it with a positive review.

Here is the infographic giving some insights into online reviews.

Why Online Reviews Can Either Make Or Break Your Business!
Courtesy of: Website Builder.org
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