The everyday lives of Kenyans have changed a great deal due to the presence of mobile money and specifically M-PESA. I don’t know about you but I gradually stopped carrying my debit card and a lot of cash and now I use Lipa Na M-Pesa to pay for everything. If you are like me then you are in luck because M-Pesa has a promotion where M-PESA Customers can win one of seven apartments and Ksh. 300 Million in the “Maisha Ni M-PESA Tu” Campaign.
The Maisha ni M-PESA Tu promotion loyalty promotion was launched today and it targets M-PESA customers and agents. The promotion will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.
The Maisha ni M-PESA Tu promotion begins on 18th June 2018 and it will run for ten weeks. More than 28.6 million customers will qualify for the chance to win one of the seven apartments and M-PESA agents will also stand to win one of eight grand prizes of KES 1 million in cash. There is also more than Ksh. 300 million to be won by customers and agents through weekly prizes.
For every Ksh. 100 spent customers will earn ten points while agents will earn one point for every Ksh. 100 deposited. All M-PESA customers who participate in the Maisha ni M-PESA Tu promotion will have the chance to redeem their points for data, voice minutes or SMS. Need more information on the promotion, check out the Maisha Ni M-PESA Tu FAQs.
According to Sitoyo Lopokoiyit, Director – Financial Services at Safaricom, M-PESA has grown from a simple service allowing people to send money home into a service that gives value to more than 28 million Kenyans. M-PESA has grown because of innovation from staff and partners and most importantly because of being embraced and supported by Kenyans. The promotion is aimed at thanking customers for their support.
M-PESA has been in existence for more than 11 years and in this time, MPESA has grown to 28.6 million customers, 156,000 agents and more than 101,000 Lipa Na M-PESA merchants. More than 40 banks and financial services have also integrated into the service, allowing Kenyans to deposit and withdraw between their bank/SACCO accounts and M-PESA.