If you have experienced the magic of cooking with beer in your food, then you probably understand the magic of the aroma and flavour it brings to it. You can take your food from level one to level hundred with just one simple secret ingredient – beer. Now, here is some great news for you. Kenya Breweries Limited (KBL) through Guinness variant Hop House 13 has introduced a new barbeque experience, the ‘Flavor by Fire’ which will usher in a new culture of Hop House 13 paired with food, casual dining with friends, and celebrating local Chefs.
Hop House 13 is a flavorful lager from the house of Guinness made to be enjoyed with friends. Crafted in Ireland, and now brewed locally in Kenya, it is double hopped for more taste. It is a distinctive full-flavoured lager bursting with zingy hoppiness and balanced with a malty finish.
Guinness has, for years, paired perfectly with food, and specifically with barbecued meat. For this reason, Hop House 13 goes a step further in enriching the flavour of food. It boasts of bold and distinctive flavour, an obvious choice when pairing with foods that are rich in flavour, aroma, appearance, and mouthfeel.
At the launch in Nairobi, the EABL Head of Marketing Beer, Anne Joy Michira emphasized that there is something very special about cooking food over a fire. It brings people together in a way you don’t get using other cooking methods. She said that Hop House 13 has a similar effect. It’s the perfect way to celebrate getting together with friends and family for some quality time.
Hop House 13 will be working with barbecue enthusiasts George Grill King, celebrated Chef Rubia, and Chef Stephanie. They will showcase experiences with Hop House 13 through inspired recipes, demonstrating to consumers how to prepare the food and pair it with your favourite drink.
Kenya was the first market in Africa to launch Hop House in 2019. Since then, it has grown to be a favourite in the market. The Kenya Breweries Limited Commercial Director Joel Kamau, said that the Hop House 13 Flavour by Fire experiences will be available in selected outlets across the country. The team hopes to be able to drive appetite appeal for Hop House that makes it an obvious choice when you think of a good time with friends over a sumptuous meal.