Smart Ways To Grow Your Business In 2021


Though 2021 has been a challenging year for business owners all over the United States and abroad, there are still many ways to grow your business. With so much valuable information online about starting and nurturing a new business, you can take advantage of a wide range of opportunities. This is one of the primary reasons why both new and seasoned business owners are replacing their marketing strategies with new ones today.

In fact, for those of you who are interested in expanding your business, here are 5 top smart ways to grow your operations in 2021.

1. Get to know your customers

Today, more than ever, one of the main focuses of building a successful marketing campaign involves getting to know your customers. Actually, it is not good enough to start your marketing campaign by simply identifying your target audience. You need to go the extra mile by getting to know your customers, too.

If you know your customers, you will not only know what they are looking for in a product or service. You will also know how to talk in their specific language. For instance, companies that study their customers will know the specifics of what products and services are needed, how to best communicate promotions about their offers and what types of communication platforms that they use the most frequently.

2. Offer great customer service

Another smart way to grow your business in 2021 is to provide your customers with superior customer support. Since your target audiences have the advantage of choosing who they prefer to do business with, they are now favoring businesses that provide technologically advanced end to end customer support solutions. From providing quick responses to their issues via chat rooms to promoting superior money back guarantees, their primary focus is on 100% customer satisfaction. Therefore, if your business is lacking in this area, your competitors can easily leverage the competition.

3. Invest in digital marketing

If you really want to do well with your marketing strategies in 2021, you may need to invest in an innovative digital marketing strategy. As digital marketing becomes a lot more valuable in the growth of any business operation, you need to pay close attention to what your industry is actually doing in this area. For instance, here are 8 of the best start-up digital strategies that you may want to consider.

  • Search Engine Optimization.
  • Influencer Marketing.
  • Email Marketing.
  • Social Media Marketing.
  • Content Marketing.
  • Retargeting Ads.
  • Viral Marketing.
  • Pay-Per-Click Marketing (Google AdWords)

Based on the digital marketing strategies that you choose to deploy, you may need to allocate additional funds for these promotions. Also, if you do not have finances available to launch these types of marketing strategies, you may want to think about borrowing a loan to get you started. For instance, if you need to borrow a certain amount of money from a reputable online lender, you may want to look into lenders like CashLady.

4. Use social media

In 2021, social media marketing for business is huge. For businesses who know how to design an effective social media marketing strategy, the growth can be astronomical. From using Facebook ads to promote your products and services to advertise your company’s brand on Twitter, there are a lot of promotional opportunities available to businesses that know how to use social media marketing to their advantage.

Because social media marketing involves using a wide variety of social media platforms, you can pick and choose the best mediums that suit your needs and preferences. For instance, if your consumers use Facebook more than LinkedIn, you may want to invest in a LinkedIn strategy that’s designed to reach networks that apply to your own company’s services and products.

5. Measure what works and refine your approach as you go

Once you have launched a marketing strategy for your business, you need to make sure that you are monitoring it for success. In some cases, when you monitor its successes and failures, you may need to make changes. For instance, your LinkedIn marketing campaign may not be beneficial for your specific target audiences. On the other hand, you can reach consumers about your products quickly in real-time on Twitter.


Even though the competition in many industries today are becoming more aggressive as the months and years go by, you can always grow your business by using smart friendly strategies that work. Some of the most effective strategies include getting to know your customers, investing in digital marketing, using the right social media networks, concentrating on knowing your customers better and monitoring the progress of your marketing campaigns as you go.

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Potentash Founder. A creative writer and editor at Potentash. Passionate about telling African stories. Find me at [email protected]