Entertainment: Considerations Before Starting A Podcast

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Has there ever been a better time to create content? The barrier for entry for people interested in sharing their thoughts and ideas through the internet is beyond low. A podcast is one of the best ways to do this. It is an audio program that people subscribe to usually on their smartphones and often focused on a particular topic or theme. They come ins so many types which means there’s a lot of room to be creative and make something you are excited about. Here are some things to consider before starting yours.

Know your subject matter and intention

Why do you want a podcast? This will guide everything you do. If it is a vehicle to share your thoughts the way you proceed and the choices you make along the way will be different from that of someone trying to build their brand. It affects your equipment, format, and who you bring on as guests. Write out the top 3 things you hope to accomplish. Having this focus will guide you when gauging success and making decisions along the way.

Be clear about your subject matter and make it something you are knowledgeable in and interested in enough to talk about it without boring yourself and your listeners. Try brainstorming and listing potential episode subjects to make sure there’s enough to say on the topic.


Like everything else, podcasting requires time and energy. In the beginning, you will likely be the only person involved because of financial constraints. This means you will do all the writing, recording, editing, mixing, and uploading the final audio to your preferred platform. This may mean setting aside time to learn things like audio editing and using the software out there. If you are interviewing, you will need to track down interviewees, make sure they have signed the consent forms, and ensure that they are ready to go on the day you’re recording.

If you are trying to grow your podcast fast, your best bet is putting gout short-form content (15-30 minute episodes) at least twice a week! That requires a significant time investment. You have to plan your day, week, month accordingly.

Pick your format style

Some people host alone or with their friends, others conduct interviews while others just speak into the mic in a room alone.

Types of podcasts

Nonfiction narrative

Are one of the most popular formats but can be tricky to master. They involve in-depth research and insightful information or takes on various subjects.

Interview or conversational

This one is equally popular with a host and either a single guest or multiple guests throughout the course of a single show.


This one tends to have a set host but often has other guest hosts or speakers who contribute to the show. It usually starts with a commentary or monologue from the host then moves into a panel discussion, interview, or contribution from another source.

Scripted fiction

These are a form of audio drama that tells stories using a script, a cast of voice actors, and sound design to immerse the listener in the narrative.

Get the right equipment

You don’t need top-of-the-line equipment, but you need good sound equipment. Sound quality is critical in a podcast. Technically, you can record with your computer’s built-in microphone, you will get better sound quality from a microphone and a headphone set.

You will also need recording and editing software. The good news is there are good options of both that are robust and free.


Once the editing is done, you’ll need to update it to a host who will then distribute it. There are numerous podcast hosting platforms both free and paid, research and pick one that meets your needs and falls within your budget. You could also consider publishing your show on the show’s YouTube channel in an attempt to broaden your audience reach.

General advice

  • Practice makes perfect when it comes to recording and editing. Be kind to yourself as you learn and improve.
  • Choose a sound-friendly recording location.
  • Be patient because it’s going to take some time before you gain any traction.
  • Accept that there will be hiccups to limit your frustration when inevitably things go sideways.
  • Leverage existing podcast communities for exposure and for communal support.
  • Remember why you’re doing this and make sure you’re still having fun and enjoying it.

Go forth and create and don’t forget to have fun. Check out this content creation guidebook to give you more tips on podcasting and other forms of content creation.

Check out:

Benefits of podcasts and audiobooks

Entertainment: Kenyan Podcasts You Should Listen To

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