Did you know that in the US, over 75% of people who voluntarily quit their jobs do so because of their bosses and not the position itself? That’s according to Gallup an analytics-based firm. Most people can relate to that statistic because at one point in time your boss hasn’t really appreciated you or your […]
In an inevitable move, OLX, Kenya’s largest online classified platform has adjusted their paid ads structure by introducing banner advertising. This means that businesses will now be allowed to create banner ads which will then be placed on the site’s main pages to increase the visibility of their products or services. In 2016, the platform […]
Influencer marketing continued to play a significant role in the digital ecosystem with brands embracing their eminent relevance as a valuable tool in identifying and targeting key audiences. When used well, they can be an effective marketing tool. But a number of brands still haven’t grasped how to get the most out of them viewing […]
A huge challenge for most businesses is being able to determine the most appropriate customer segment to choose as their target market. To arrive at those segments, they factor in the behavioural spending habits and characteristics of the said individuals they are targeting to build a concrete target persona. While doing so, they discover that […]
“If we truly want to change Africa, we have to prepare the next generation to become entrepreneurs who are hungry for growth so that we can create sufficient wealth that can cure the poverty” – Dr James Mwangi This was part of a speech by Equity Bank CEO James Mwangi on January 8th at the […]
In recent months, Apple has had three new iPhone releases. iPhone X being the latest. The iPhone X (or iPhone 10) was launched as a celebratory device to mark the 10th year of the iPhone line being in existence. In Nairobi, the iPhone X was unveiled at an exciting event at the Sankara […]
Increased competition is coming to the Kenyan e-commerce landscape, this time in the form of bids. BidPesa is an online shopping platform where users get to acquire products and services through an auction process. The platform seeks to use bidding as a unique selling point and position itself as Kenya’s top online auction platform. A […]
Christmas is just around the corner and most brands have already kicked off their holiday campaigns. If you haven’t started yours, the good news is you still have 14 more days to Christmas. To help you with that, here’s a little guide on a few things you might consider doing to increase brand awareness, visibility […]
In the previous years, job migration wasn’t a rampant as it is now, more so in marketing. A study conducted that indicated a serious turnover problem in the marketing world. It revealed that the average tenure of a marketer is 2.6 years. In Kenya, that number is even less. A key reason is articulated to […]
With the holiday season first approaching, businesses are also preparing for a surge in purchases from consumers. For big and small business alike, digital marketing will play a big role in attracting those purchases. Wikipedia describes digital marketing as an umbrella term for all marketing efforts using digital technology. These include mobile, Google search, social […]
The 2017 Kenyan election has been an absolute circus for us as citizens and observers throughout the world. We now have a president-elect but there is no doubt that much is still left to be said in the form of many level-headed debates (hopefully) in the coming weeks. If you are a business owner like […]
The submissions to the annual MSK awards are now open. This year will feature 15 categories for both corporates and individuals wishing to participate in the awards. The theme for this year will be BRAND EXPERIENCE VS CONSUMER EXPERIENCE. Amongst the highlights of the awards will include the advertising campaign of the year where judges […]
A few years ago, blogging surged in popularity, all you had to do was write about your topic of interest, place google ad sense ads on your site and wait for your dividends. Bloggers worked with brands and got exposure and some made decent money out of it. The situation today is not as pinpoint […]
In the month of September, too much ink has been gruesomely spent on paper documenting certain court proceedings. That said, it got me thinking that if I was more alert and questioned things that happen in my daily life, I may end up in front of a judge sometime. The constant thing about our daily […]
Scroll down your social media timeline briefly and you are bound to be confronted by an ad. A characteristic you will notice from most of them is that the visual elements are largely reflective of stock photos. The reason for this is that stock photos are easy to find, affordable and effective time savers. While […]
